Bic - One Bic Poster

Shun Izumi
Bernardo Abreu Breno Ferreira Benson Chin Negritoo Lygia Pires Aline Paes Fabiane Langona Bernardo França Davi Augusto

Posters developed for Bic, the ballpoint pen brand. The challenge was to create an artwork with only one blue ballpoint pen in a paper sheet seizing 1,75m x 1,20m. When finished, posters were exhibited on bus stops across Sao Paulo city.


Three of them were shortlisted in the Industry Craft category at Cannes Lions 2018.


Illustrations by:

- Aline Paes

Bernardo Abreu

- Bernardo França
- Benson Chin
- Breno Ferreira
- Davi Augusto
Fabiane Langona
Lygia Pires
- Negritoo
- Shun Izumi

Commissioned by

Young & Rubicam